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What (who) is rotogravure - definition
PRINTING PROCESS
Gravure; Rotogravure Printing; Ballard Skin Rotogravure; Ballard Skin; Ballard skin; Ballard Skin Rotogravure Process
![Rotogravure portrait of [[Charles Darwin]], c. 1880](https://commons.wikimedia.org/wiki/Special:FilePath/Darwin restored2.jpg?width=200 "Rotogravure portrait of [[Charles Darwin]], c. 1880")
rotogravure
[?r??t?(?)gr?'vj??]
¦ noun a printing system using a rotary press with intaglio cylinders.
?chiefly N. Amer. a sheet or magazine printed with this system.
Origin
early 20th cent.: from Ger. Rotogravur, part of the name of a printing company.
Rotogravure
Rotogravure (or gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses a rotary printing press.
gravure
[gr?'vj??, gr?'vj?:]
¦ noun short for photogravure.
Wikipedia
Rotogravure
Rotogravure (or gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses a rotary printing press.
Once a staple of newspaper photo features, the rotogravure process is still used for commercial printing of magazines, postcards, and corrugated (cardboard) and other product packaging.
